About Total Ventures
A digital product studio building AI-native consumer brands.
We design, build, and operate consumer products end-to-end — iOS, web, backend infrastructure, AI orchestration, and the growth systems underneath.
Why
Honestly? I just like building cool shit. The studio is the structure that lets me build more of it — products I actually want to use, shipped to people who want to use them.
Justin is a product engineer building AI-native consumer products end to end — from iOS and web to backend, AI, and the growth systems behind them.
Previously a platform engineer at Fender Musical Instruments, shipping multi-brand eCommerce across Fender, Jackson, and PreSonus and building internal AI tooling. 13-year U.S. Army National Guard veteran (Senior Operations NCO, Warrior Leader Course Commandant's List). MM in Jazz Studies; fourteen years as a working musician before engineering.