The Builder's Playbook: Ship a Solo Product Business in 90 Days

If you're a solo founder or operator staring down the barrel of a new product business, the sheer volume of decisions can be paralyzing. What stack to use? How to build a funnel that converts? How do you even get started without a team, and still ship something meaningful in 90 days? The Builder's Playbook is designed to cut through that noise, offering six focused reports that hand you the architecture, the funnel, and the critical decisions already made.

This isn't about theory; it's about giving you a clear path to launch. We've distilled years of building into actionable blueprints, so you can spend your time creating, not deliberating.

Why 90 Days? And Why Solo?

The 90-day sprint isn't arbitrary. It's a proven timeframe for focused, impactful work that prevents scope creep and maintains momentum. For a solo builder, this focus is even more critical. Without a team, every decision, every hour, counts. The Builder's Playbook acknowledges this reality, providing a paid-offer-stack that's specifically tailored for efficiency and speed.

Building solo means you wear all the hats. You're the architect, the developer, the marketer, the support team. This can be daunting, but it also offers unparalleled agility and control. Our goal with the Playbook is to empower that agility, giving you the frameworks you need to move fast and build well.

What's Inside The Builder's Playbook?

The Playbook is structured into six core reports, each tackling a critical area of launching a product business. Think of them as your co-pilot, guiding you through the most common pitfalls and providing battle-tested solutions.

Report 1: The Architecture Blueprint

Choosing your tech stack can feel like an endless rabbit hole. Do you go with a monolithic framework or microservices? Which database is best for scale? This report lays out a robust, modern architecture designed for solo builders. It's opinionated, specific, and chosen for its balance of power, ease of use, and long-term maintainability. We detail the exact technologies, how they fit together, and why these choices make sense for a lean operation.

Report 2: The Conversion Funnel

Building a great product is only half the battle; getting it into the hands of users is the other. This report breaks down a high-converting sales funnel, from initial awareness to successful purchase. We cover landing page best practices, email sequences that nurture leads, and checkout flows that minimize friction. You'll get templates and strategies to implement immediately, designed to turn visitors into customers.

Report 3: Pricing Strategy & Packaging

How much should you charge? What different tiers should you offer? This report dives into effective pricing models for digital products, helping you understand value-based pricing, subscription strategies, and how to package your offerings to appeal to different customer segments. It's about finding the sweet spot that maximizes revenue while providing clear value to your users.

Report 4: Marketing & Launch Playbook

Launching isn't a single event; it's a process. This report provides a step-by-step guide to marketing your product, from pre-launch buzz to post-launch growth. We cover content strategies, community building, and effective channels for reaching your target audience. It's about creating a repeatable process for getting the word out and attracting your first users.

Report 5: Customer Onboarding & Support

First impressions matter, and a smooth onboarding experience can make or break user retention. This report details how to create an intuitive onboarding flow that gets users to value quickly. We also cover efficient support strategies for solo founders, ensuring you can provide excellent service without getting overwhelmed. Happy users are your best advocates.

Report 6: Growth & Iteration Framework

Shipping is just the beginning. This final report provides a framework for continuous growth and iteration. How do you gather feedback effectively? What metrics should you track? How do you decide what to build next? It's about creating a sustainable loop of learning and improvement, ensuring your product continues to evolve and meet user needs.