The Builder's Playbook
Architecture, payments, AI, deployment, monetization — the systems behind a multi-brand studio, end to end. The exact stack and patterns Total Ventures runs.
Architecture
Monorepo layout, shared packages, why pnpm + Turborepo, when to extract vs duplicate.
Payments & subscriptions
Stripe Checkout for one-shot products, RevenueCat for in-app subscriptions, webhook patterns that survive retries.
AI infrastructure
Provider routing, prompt caching, agent orchestration, content generation pipelines, structured outputs.
Deployment & ops
Vercel for web, Firebase for backends, Sanity for CMS, env discipline, secrets, deployment guardrails.
Monetization
Funnels, lead magnets, paid offers, consulting tiers, partnership structures, attribution.
Content engine
How one piece of writing fans into social, email, SEO — the registries and crons that run it.
The Builder's Playbook
120+ pages. Lifetime access. Free updates as the playbook evolves.
Secure checkout via Stripe. Terms.