01~30 pages
The Builder’s Playbook
The flagship report. Sixteen chapters, layer by layer — architecture, operating model, data, server, AI, voice, funnel, content, email, ops, monorepo, money. Read in order. Skim what you already know.
Read first.
The Builder's Playbook · One-time $79 · Lifetime access
Ship a product business solo — the decisions already made.
Seven reports with the exact architecture, funnel, email, and money systems behind six live brands run by one person. Lift the code, skip the year of trial and error.
Most solo-founder courses run $200–$500 for theory and a community tab. This is the working system — one-time $79, lifetime access, the decisions already made.
Agent· autonomous
- Paid adsoptimizing
- Content enginepublishing
- Programmatic SEOindexing
- Email lifecyclesequencing
- Socialscheduling
- Books · Mercurycategorizing
- Cash + runwayforecasting
- Revenue reconcileauditing
- Customer supportanswering
- Every decisionself-grading
30+ systems1 operatorrunning on its own
The Builder's Playbook
Ship a product business solo — in 90 days, without a team.
Seven reports. Lifetime access. Free updates as the playbook evolves.
Lifetime access — no subscription
Free updates as the playbook evolves
30-day money-back guarantee
Secure checkout via Stripe. Terms.
Every decision is yours — stack, payments, AI, funnel, pricing, ops. And the internet’s advice is generic, contradictory, and mostly written by people who’ve never shipped the thing. You don’t need more threads to read at 1am. You need the decisions already made — with the code, the file paths, and the trade-offs settled — by someone running six brands this way right now.
If you’re building solo
Step 01
Buy once — $79, yours forever
One-time. No subscription, no portal to log into. Free updates land in your locker as the playbook evolves.
Step 02
Open your locker
Seven reports, bookmarkable. Read in order or jump to the layer you’re stuck on — architecture, funnel, AI, email, ops, money.
Step 03
Lift the artifacts, ship this week
Copy-paste the email sequences, the Stripe webhook skeleton, the daily-brief format. The decisions are already made — wire them and move.
What’s inside
Seven reports. One bundle.
Each report stands on its own — read independently, reference forever. The flagship Playbook, five focused companions, and a funnel audit, each earning its own document.
02One-pagers
Stack Decision Matrix
Per-layer grids — where each option wins, where it loses, what I picked, why. Hosting, DB, auth, email, payments, analytics, observability.
When you’re stuck on a choice.
03Templates
Solo Launch Toolkit
Copy-paste artifacts: welcome + nurture + post-purchase + winback emails (full subject + body), voice file template, Stripe webhook skeleton, daily brief format, 24-hour kickoff checklist.
Lift the artifacts, ship today.
04Week-by-week
The First 90 Days
From `git init` to first paid customer. Specific milestones, no vibes. What to ship in week one, week six, week twelve.
Read at the start.
05Daily / weekly / monthly
Operations Runbook
Checklists, brief templates, decisions log, outcomes tracker. The system that runs while you sleep — pin to your workspace.
Read after the first paid customer.
06Nine plays
The Money Engine
Concrete plays that drive revenue: welcome email, post-purchase sequence, winback cron, content engine, locker bundle, voice contract, AI Gateway, daily brief, decisions log.
When you’re ready to wire something specific.
07Bonus
The Solo Funnel Audit
12-question self-administered scorecard. Score yourself, find the bottleneck, fix one thing this week. Routes to the bundle report that solves your specific score range.
On the house with the bundle.
From inside the playbook
The work, not the wrapper.
Excerpts from the actual reports. The voice is consistent: tight, specific, opinionated.
Treat AI like a junior teammate with a credit card. Constrain its outputs. Cap its costs. Log everything it does.
Every product gets the same skeleton. Free magnet → nurture → paid offer → consulting CTA. The shape compounds across products.
Burn an email list and you burn the business. Build it carefully and it pays you for years.
Price for the value delivered, not the time spent. A checklist that saves someone forty hours is worth $20 even if it took two hours to make.
Built with these patterns
The patterns ship products.
Total Ventures runs six brands on one codebase, one operator, AI as the team. Live, shipping, earning — built with the exact systems in the playbook.
Pregnancy Power Hourpregnancypowerhour.com
Bookings + bundle live. Built on the funnel and email sequences from Chapters 07–09.
Inkyinkyverse.ioiOS launching. 760+ Swift files, one operator. The AI-team and content-engine patterns from Chapters 05 and 08.
Total Formula 1thef1formula.comDaily editorial + paid newsletter. The content-engine and monorepo pattern from Chapter 11.
Who it’s for
Built for the operator, not the audience.
Solo founders + one-person studios
You’re shipping multiple products without a team. You need the systems, not the pep talk.
AI-native builders
You’re using AI as the operating layer, not the demo. You want patterns that survive past the prototype.
Operators tired of generic advice
You’ve read the threads. You want a working stack with code, file paths, and the trade-offs already decided.
Need more than the playbook?
If you want me to look at your specific architecture, funnel, or AI integration, book a 60-minute strategy session. We'll tear down your stack and map out your next 90 days.
Questions
Before you buy.
Ready to wire it up?
Seven reports. Lifetime access. Free updates as the playbook evolves.
$79
One-time · no subscription
30-day money-back guarantee. No questions.
Secure checkout powered by Stripe
$79
One-time price
Instant
Instant locker access
30-day
Money-back guarantee
30-day money-back guarantee. No questions.