Studio · Operators · Builders
Studio Notes.
How we build and operate a multi-brand studio with AI agents — decisions, systems, and what’s working.
Topicbuilding in public
Transparent Metrics: How Much to Share Publicly?
Considering sharing your startup's numbers? We explore how to be transparent with metrics in public, focusing on direction over exact magnitude, and maintaining honesty without oversharing.
Managing Multi-Brand Studio Operations for Permanent Equity
A look into how Total Ventures manages a portfolio of digital products using a shared stack and an AI workforce. Learn when to standardize and when to differentiate.
Managing Multi-Brand Studio Operations: When to Share and When to Fork
A look at how Total Ventures manages a portfolio of digital products using a unified stack and an AI workforce, focusing on the balance between efficiency and brand autonomy.
How to Write a Startup Milestone Post Mortem
Building in public means documenting the misses as clearly as the wins. Here is how we use a startup milestone post mortem to improve our portfolio companies.
Building in Public Studio: Weekly Portfolio Dispatch
A factual update from our building in public studio. We cover this week's product updates, technical shifts across the portfolio, and the reality of shipping with a small team.
Building a Tiered Offer Ladder for Sustainable Growth
Learn how to structure a tiered offer ladder from free tools to high-ticket solutions. A practical guide for founders building purpose-built software and media.
Our AI Product Launch Playbook: Shipping in Public
A look at the AI product launch playbook we use to build and ship AI-native consumer products across the Total Ventures portfolio. No fluff, just the mechanics of shipping.
Consumer AI Unit Economics: Managing Margins in Public
A founder-minded look at the shifting cost structures of AI-native products. We analyze how variable compute costs change the traditional SaaS margin profile.
Choosing a Product Studio Tech Stack for Speed and Reliability
A look inside the Total Ventures stack. We share the specific tools we use to build, deploy, and manage our portfolio of media and software products.
Treating AI Agents as Employees: A Studio Operations Guide
At Total Ventures, we treat AI agents as headcount. This guide covers how we define roles, manage output, and integrate agents into our portfolio operations.