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Studio Notes.

How we build and operate a multi-brand studio with AI agents — decisions, systems, and what’s working.

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The AI Maintenance Tax and the Case for Local Hardware

The AI Maintenance Tax and the Case for Local Hardware

As AI-generated code floods repositories, solo operators must shift focus from shipping speed to long-term maintenance costs. The real profit lies in local inference and rigorous, multi-agent validation rather than high-volume automated output.

May 11, 2026
The $5B Compute Trap and the Case for Software Abstinence

The $5B Compute Trap and the Case for Software Abstinence

While giants trade billions for compute, indie operators should focus on 'software abstinence' and infrastructure efficiency. Staying small and stable is the only way to manage a multi-brand portfolio without drowning in maintenance.

May 8, 2026
Agents as headcount: what each role actually does

Agents as headcount: what each role actually does

Treating AI agents like a team — what each agent owns, what they cost, what stays on the operator. The version that survived the first quarter, not the version we promised ourselves on day one.

Apr 22, 2026

The intelligence behind everything.

The operating system that builds, publishes, and runs a portfolio of brands end to end — and the one we bring founders onto.

Build logs from the studio

What we shipped, what broke, and the systems behind it — written for founders and operators running lean with agents doing the heavy lifting. No filler.

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