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Studio Notes.

How we build and operate a multi-brand studio with AI agents — decisions, systems, and what’s working.

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Managing Multi-Brand Studio Operations Without the Chaos

Managing Multi-Brand Studio Operations Without the Chaos

Scaling a studio to five or more brands requires a specific approach to infrastructure. Here is how we handle the balance between shared stacks and unique brand needs.

Jun 24, 2026
Multi-Brand Studio Operations: The Art of Sharing and Forking

Multi-Brand Studio Operations: The Art of Sharing and Forking

How to manage 5+ brands from a single stack without losing your mind. A guide to multi-brand studio operations, sharing infrastructure, and knowing when to fork.

Jun 23, 2026
The $5B Compute Trap and the Case for Software Abstinence

The $5B Compute Trap and the Case for Software Abstinence

While giants trade billions for compute, indie operators should focus on 'software abstinence' and infrastructure efficiency. Staying small and stable is the only way to manage a multi-brand portfolio without drowning in maintenance.

May 8, 2026

The intelligence behind everything.

The operating system that builds, publishes, and runs a portfolio of brands end to end — and the one we bring founders onto.

Build logs from the studio

What we shipped, what broke, and the systems behind it — written for founders and operators running lean with agents doing the heavy lifting. No filler.

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