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Studio Notes.
How we build and operate a multi-brand studio with AI agents — decisions, systems, and what’s working.
Topicinfrastructure

Managing Multi-Brand Studio Operations Without the Chaos
Scaling a studio to five or more brands requires a specific approach to infrastructure. Here is how we handle the balance between shared stacks and unique brand needs.

Multi-Brand Studio Operations: The Art of Sharing and Forking
How to manage 5+ brands from a single stack without losing your mind. A guide to multi-brand studio operations, sharing infrastructure, and knowing when to fork.

The $5B Compute Trap and the Case for Software Abstinence
While giants trade billions for compute, indie operators should focus on 'software abstinence' and infrastructure efficiency. Staying small and stable is the only way to manage a multi-brand portfolio without drowning in maintenance.